MDS was established online in 2006 by business partners Georgiana Yeo and Joe Phua - school mates then and now, proud owners
of one of the largest wholly-owned online and retail fashion retailers in Singapore.

MDS sells cutting-edge runway fashions at high street prices. Dedicated to bringing trends to fashion-forward consumers, MDS
caters 600 new designs a month, daily product updates online and in-store. This also includes impressive daily restocks -
all at affordable price points.

Independently conceptualised, financed and managed, they now manage a 100-strong staff count with 20+ physical retail outlets
across Singapore and various countries such as Indonesia, Cambodia, Myanmar and Malaysia.