MDS was established online in 2006 by business partners Georgiana Yeo and Joe Phua - school mates then and now, proud owners
of one of the largest wholly-owned online retail in Singapore.
Independently conceptualised, financed and managed, they now manage a 100-strong staff count with 20+ physical retail outlets
across Singapore and various countries such as Indonesia, Cambodia, Myanmar and Malaysia.
The MDS Subscription model was launched officially in November 2018 to let regular shoppers choose
what they want to wear, all at a wallet-friendly price of $29.90 or $49.90 from premium line.